Aside From integrating artificial intelligence and machine learning into e-commerce marketing, there are many other things its future holds. Social commerce is great, but there are even more. They help define the future of the industry and make work easier for updated marketers. Also, the relevance of e-commerce will stay strong in the market with these innovations.
One of them is Augmented Reality, which is gradually taking a valued position in the industry. There is more you can learn about if you stay on this article to the end.
Let’s get into it!
1. Voice Commerce on the rise
This part of the industry has booked a slot for the future of e-commerce marketing. With the advancement in the intelligence of voice assistants online, people can use them to perform almost any task online. These tasks include purchasing things from e-commerce sites.
Some of the top voice assistants you might need to work with are Google Assistant. Amazon Alexa, and Apple’s Siri. With these, you can search for a product and order it only by using voice commands. You can also get personalized recommendations through this means.
2. Augmented Reality making online shopping better
Augmented Reality (AR) is an innovation that defines a good future for e-commerce. It is a technology that allows people to visualize things in certain positions that they would want them to be. It will be more helpful for people selling house utensils and appliances.
Here, customers can check out the furniture, and electronics, and others would sit in their houses in real time, using this technology. It makes selecting the best things easier and reduces the stress of ordering and then returning because it didn’t look as good as you thought it would. Clients can get it right with just one try.
3. The rise of Metaverse
Metaverse is a virtual world that connects people from different parts of the world, allowing them to work, socialize, and even shop. You can have a conversation with anyone here and it is a great way to spread the word about any e-commerce brand. Brands can engage in mouth-to-mouth marketing here without even leaving their houses.
Although the technology is not entirely running yet, it is starting to take a good shape. Brands can start engaging it now.
4. Advanced data privacy and security
In the past years, e-commerce has been a means of data leakage and stealing, financial fraud, and many other security breaches online. Fraudsters have harnessed the vulnerability of the industry and have successfully milked users of their funds. However, many brands in the industry have started advancing their security, protecting their users, and keeping their data private.
E-commerce marketing has a lucrative future if the marketer can harness the available technologies. More people can be reached and more products sold even faster than currently. With innovations like Metaverse, AR, advanced security, and more, marketing strategies can be better.
At VOS, we bring everything you need in the industry to you. We can help you set up workable strategies in line with the innovations in the space to keep you updated. Visit us for more information.