Videos, since inception, have been attractive to people. Although many people still prefer old-fashioned reading on a scroll, there are even more people who would prefer it in a video presentation. Research has shown that more people would love to watch a story to any length than read the written version.
It has never been a matter of interest; since one is as interesting to its fan as the other is to its own. It has however been more of psychology, even with kids. So, if you want many people to hear you out, you might as well talk to them in a video format. This is why converted videos get more views than the attendees of the concerts. Even people in the concert go back to him to watch the videos again as if they were not there.
The same can be effective in the world of marketing. Pages with videos have more visitors than the ones with none. This is because…
Now, let’s take a deeper Jump; let’s see how to boost engagement with video marketing in 2024.
1. Create storytelling videos
As much as people love reading stories, they love video innovation so much that they would prepare another person to read it to them in a video. In most cases, a character display might be necessary to build more interest in the viewers.
Sell out narratives that evoke emotions, to bring more people to watch. For your brand, you can add useful ads between the stories you are telling or something that gives them insight into what you do. Here, you can get more engagement on your brand page.
2. Make interactive videos
Many people love a brand that can interact with clients. So here, a podcast video will be efficient to engage people. One of them is a visual podcast that helps to explain your company interactively and answer prepared questions from a co-host. Also, the interactive videos might include puzzles, quizzes, polls, and a few others that can ensure viewers’ participation.
3. Create short videos
As days swing by, the attention span of many people who use the internet gets slimmer. Some people cannot stay on any video if it is anything over two or four minutes. If it must be longer, it should start with an interesting scene or face to keep the viewers to the end. This is why movies use popular actors.
However, your best bet as a video marketer is creating short videos of about thirty seconds to two minutes. Here viewers will watch and understand everything before they exhaust their attention span.
4. Start live streaming
Live streaming has become a go-to for many people. It turns out watching other people’s lives is more interesting to them than hearing about it. Also, live streaming evokes trust in the minds of viewers. This is why many new businesses can use it to demonstrate the services of their businesses, including benefits and a few other things.
Video marketing has grown to be one of the most effective marketing strategies online and office. People would rather watch a video than listen to you most of the time.