Augmented Reality (AR) in Digital Marketing; What it is and the Role it Plays in Digital Marketing

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Do you know what Augmented Reality is? Have you ever wondered how it would do if integrated into marketing? This article is for you.

Augmented Reality is a technology niche. However, over the years, it has evolved and is not playing a vital role in the marketing industry. It can attract customers to a brand with the innovative display of digital products or information in the physical world.

One of the major roles in marketing that it plays is enhancing customer engagement. This among many others is an important aspect of marketing.

There’s more! If you want to learn, read this article to the end. Delve in anytime!

What is Augmented Reality (AR)?

Augmented Reality is a technology that brings digital elements to the real world. Some of these elements are sound, visuals, and more.

Think of AR as a reverse Virtual Reality. VR takes people to a virtual world while AR brings the virtual world to users in the real world. In the marketing industry, this is fascinating.

You need a smartphone, tablet, or a specialized app to access this tech. In most cases, you won’t enjoy the full experience, except with an AR glass.

The Roles that AR Plays in Digital Marketing

The following are the roles of AR in Digital Marketing.

1.    Enhancing Customer Engagement

Many customers only offer passive patronage and hardly interact with the brand. This tech can engage clients and make them interact, allowing them to enjoy the presence of the business. This alone can make them return clients and even force them to refer others.

Aside from engagement, your customers can interact with products through AR and know how it would fit for what they want it for. They can know how furniture would fit in their house so they could decide what to buy.

2.    Product Visualization

AR offers a means to visualize a product and how suited it would be. People can make mistakes, resulting in them buying one product a couple of times to make sure they get it right and buy the one that resonates.

With AR, this problem is gone. You can see how furniture fits in your house, how a dress fits on you, a car, and others without even testing them physically.

3.    Personalization

Clients love personalized products so they tend to patronize brands that harness it more. AR offers this, and anyone can use it. It helps you free personalized marketing, allowing clients to see that the product was made with them in mind.

4.    Data Collection

AR registers its interactions with clients and keeps all the data. With this, marketers and brands can know what clients prefer and provide them. Also, these data can give insights into customer behaviors, engagement patterns, and more. With this, brands can serve clients better.

In conclusion, AR has been playing a huge role in the marketing industry and would do more. Many brands like Pepsi, Nike, and more have integrated AR into their services to further serve clients better.

It doesn’t require a strenuous marketing strategy, but if you need help setting it up, you can contact VOS here. At VOS, we are committed to answering every question you have on AR and its integration into Marketing.